Headshot of Holly Kerr - owner of Love Letters Floral Design
Business Name: Love Letters Floral Design
Website: www.LoveLettersFloral.com
Blog: http://lovelettersfloral.com/loveinbloom/
Facebook: https://www.facebook.com/pages/Love-Letters-Floral-
Pinterest: http://www.pinterest.com/hkerr0754/
Google+: https://plus.google.com/114633154320600994439/posts
Photo by Libbie Holmes Photography
How long have you been in business? Three years.
What inspired you to start your business? I have wanted my own floral design business ever since I started selling boutonnieres and corsages for school dances in High School. I have always been crafty and I love making beautiful things. Weddings are incredibly special and each one of them is unique, so the design possibilities are endless. When a couple is happy with my arrangements and services, that is just the best feeling!
What is your favorite part of owning your own business? I love being able to have unlimited creative power in determining what direction to take my business. What is your primary role in your business? Love Letters Floral Design is a one woman business. I wear all the hats within the business: owner, lead designer, marketer, accountant, etc.
Who is your ideal client? Who inspires you in your design? I absolutely love working with couples who value beautiful wedding flowers. As a Wedding Florist, I know what kind of impact flowers can have on the overall feel of a wedding, which not only affects the couple, but all the guests in attendance. There is a saying that people will not remember what you said to them, but how you made them feel. Beautiful flowers can transform a wedding into something that feels absolutely amazing, and besides your wedding pictures, this will be one of the takeaways that is ever-lasting. A wedding is one of the biggest events you will ever host in your lifetime, so incorporating elements, such as flowers, that allow your event to feel beautiful, romantic, natural, fun, soft, inviting, and welcoming is priceless. I get inspired by couples who not only value beautiful wedding flowers, but who are excited about getting married, like to have fun, and are easy-going.
Describe the process of working with you. How would a couple interact with you from start to finish? The process of working with Love Letters Floral Design is a fun, creative, and collaborative process. Clients can contact me via phone or e-mail to set up an initial consultation. During the consultation we first discuss the overall basics, such as quantities, and then we dive into aesthetics by playing around with color combinations, styles, and flower options. Most of the communication after the initial consultation is done through e-mail or phone, however I have had second or even third in-person meetings. Sometimes it is just easier to discuss things in person! After the consultation I put together collages for the different floral pieces and get feedback from the clients on their likes/dislikes. Once the specific flowers are chosen I then put together an estimate for all the arrangements. There is fluidity to tweak the estimate depending on the couples budget by changing out flowers, decreasing the number of stems in each piece, or thinking of non-floral alternatives for some pieces. Once the estimate is okayed with the client I send over a formal contract. Generally I communicate most with clients when they are in the process of hiring their wedding florist and then again a few weeks before their wedding to finalize any outstanding details. I am always available, though, to be reached via phone or e-mail with questions.
What do you like to do For fun: There was a time when I used to say that for fun I created floral arrangements! My other fun involves getting together with friends, biking, cooking, yoga.
What food could you not live without? Gosh - this is probably the hardest question to answer! I love lots of different kinds of food. I would say it would be hardest to live without warm beverages, whether that be coffee, tea, cider, etc. A warm beverage always makes me feel better!
Where would you like to travel most? Thailand is on the top of my bucket list of places to travel to. Not because of the beautiful beaches, amazing food, incredible culture, but to work/volunteer at an elephant sanctuary. I read an article in a magazine once of a woman who went to Thailand to work at an elephant sanctuary and it was the hardest, yet most incredible experiences she has ever had. I still have that article.
Photo by Tin Photography